Along with the announcement of the new business strategy aiming to enhance car sales in Vietnam, Mitsubishi has introduced a fresh new image of the Mirage with "Mirage collection". Aside from all smart features that have been appreciated since the Mirage was first introduced into Vietnam market, customers are now offered the chance to personalize their own car, to make it fit their style and usage purpose, to experience "True Smartness".
Originated from Mirage’s smart style, the young fashion designer Ly Qui Khanh and industrial artist Phan Vu Linh have created the unique "Mirage collection". Through this collection, Ly Qui Khanh and Phan Vu Linh hope to inspire people who are seeking and expecting to own a car that can express themselves, from sporty to dynamic or elegant.
Besides that, Mitsubishi also opens one specific designing playground for all target audiences nationwide, who have already or never owned the Mirage, at website www.mirage.vn. Taking place from August 11 to September 12, the 5-weeks contest of designing stickers "Mirage - True Smartness" is the place where all of contestants could show off their own style by designing personal stickers and have chance to get a set of their self-designed sticker and 20 special prizes on the occasion of 20th anniversary of Mitsubishi with total value at $10,000.
Introduced into the Vietnam market back in 2013, the Mitsubishi Mirage has a neat design, 6 body colors and easily-changed appearance, from sporty to dynamic, elegant to satisfy every customer’s personal taste. In Vietnam, the Mirage has a starting price of approximately $22,000.
