Last weekend, in celebration of the U.S. arrival of the BMW i8, Jay Leno and Ludwig Willisch, President and CEO, BMW of North America, presented a one-of-a-kind BMW i8 Concours d’Elegance Edition, which was then auctioned off for $825,00. This is a world auction record price for a BMW i8.
Proceeds from the auction will go to the Pebble Beach Company Foundation, which raises funds for Monterey County youth and distributes grants spanning the arts, athletics, environmental sciences, educational organizations and community programs.
The i8 Concours d’Elegance Edition features BMW Individual Frozen Grey Metallic exterior paint and a Dalbergia Brown leather upholstery, which is tanned using dye derived from plant extracts and accented with stitching in BMW i Blue. Additionally, it gains "BMW i8" embossed headrests and laser etched "Concours d’Elegance Edition" badging.
