In 1989, Land Rover embarked on an ambitious adventure to traverse the most demanding portion of the Continental Divide in Colorado. The 1989 Great Divide Expedition was the launch event for the 1990 Range Rover. With the Rocky Mountains as the backdrop, a caravan of stock Range Rover vehicles navigated their way along a route that took nearly two years to develop. Now 25 years later, Land Rover is gearing up once again for the adventure of a lifetime, with a limited number of seats available for customers.
To commemorate this legendary journey, a variety of 2014 Range Rovers will travel nearly 1,000 miles of unpaved roads and 4x4 trails along a portion of the original Great Divide route. Throughout this expedition, participants will navigate narrow rocky trails with steep drop-offs and mountain passes over 13,000 feet (4,000 meters). Using stock 2014 Range Rovers with no special modifications, Land Rover will demonstrate its continued leadership at providing off-road capability with exceptional luxury.
The British carmaker also announced plans to auction off a fully restored 1990 Range Rover Great Divide Replica on eBay. The auction kicks off August 4 and the proceeds of the charity auction will support Tread Lightly! in its goal to promote good stewardship of the outdoors.
"The story of Land Rover has long been written on mountain passes and remote trails," said Kim McCullough, Brand Vice President of Land Rover North America. "By commemorating the 25th anniversary of the Great Divide and of Tread Lightly!, Land Rover reaffirms its continued commitment to off-road capability and environmental responsibility."
