General Motors has recently announced the appointment of Johan de Nysschen as the head of Cadillac. Starting August 1, the former Infiniti executive will be responsible for all aspects of Cadillac globally including sales, strategic brand development and marketing as well as product portfolio planning.
"Johan brings to our company vast experience in the development and proper execution of luxury automotive brands," said GM President Dan Ammann. "With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term."
Johan de Nysschen stated that he is impressed with Cadillac's transformation and is eager to join the company.
"I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry," he said. "The recognition of the brand is immense, and the progress on the fundamental product front is widely acclaimed. I am delighted at the opportunity to join the GM executive team to lead the Cadillac business, and I look forward to working with my Cadillac colleagues and our global retail partners."
