Last weekend, the 2014 Mercedes-Benz Fascination officially opened at Viet Xo cultural palace, Hanoi. This exclusive Mercedes-Benz Motor Show welcomes visitors from 19 to 22 June. Highlighting the main theme “Modern Luxury”, the 2014 Fascination once again re-affirms the forefront position of the "Three-pointed star" brand in the luxury segment as well as the creativity in approaching potential customers and car enthusiasts in Vietnam.
"Our Fascination event is proof to the progressive spirit of Mercedes-Benz, from advanced automotive technologies to creative concepts on how to introduce new products. The Fascination 2014 shows the "Modern Luxury" positioning of Mercedes-Benz: confident and courageous, exclusive yet approachable," said Mr. Michael Behrens, General Director of Mercedes-Benz Vietnam.
At this year's Fascination, all car enthusiasts can explore the "dream team" of the German carmaker with 18 models. Those top cars are displayed in three separate themed show stages: one area for contemporary luxury vehicles, one for the young A-volution lineup and the last one for the high-performance Mercedes-AMGs.
"We are offering the most diversified premium lineup ever in Vietnam for our valued customers. With the variety of types, engines and options, we aim at realizing possible dream of a customer in the premium segment," shared Mr. Dirk Adelmann, Sales & Marketing Director of Mercedes-Benz Vietnam.
