In an effort to return to profitability in the EMEA region (Europe, Middle East and Africa), Fiat will launch five models in the next two years.
Speaking with Italy's Corriere della Serra, Alfredo Altavilla, the group's head of the EMEA region, said "We are redesigning the DNA of the Fiat brand with a clear strategic objective to position it in the premium segment of the market. To do this, we are focusing on two of our car families which have had the greatest success: the 500 and the Panda."
Details are limited, but four of the models will be part of the 500 family, while the fifth model will be a new version of the Panda and have off-road inspired styling to be able to compete with large sport utility vehicles.
