Those that have been keeping an eye on Jaguar Land Rover's operations over the last few years might not be surprised by its recent statement that it wishes to double global sales by the end of the decade, but it's still a clear indication of the ambition within the brand.
Indeed, few could have predicted a statement like that being made when Tata took over operations from Ford back in 2008.
However, the focus that's been placed on the brand since then has been more than worthwhile, with sales rising practically every year since.
At present, global sales of JLR products even out at around the 375,000 mark, but it aims to be achieving 750,000 by 2020, with the million mark standing to be a key priority for the brand in the years following that.
So where are those sales going to come from?
Well, despite Jaguar's prestige as a luxury brand, it's currently Land Rovers that are driving sales for the brand.
Sales of existing products like the Range Rover Evoque are strong, and the 2013 Range Rover and 2014 Range Rover Sport are both examples of a whole new range due to hit the market (a Discovery 5 and new Freelancer also due to be unveiled in the not too distant future). With fans eagerly awaiting their release and Land Rover magazines salivating over them, chances are they're going to sell very well.
Jaguar certainly won't be sitting back and letting Land Rovers account for all the sales though. The sporty new Jaguar F-Type is likely to account for plenty of purchases, and with other models like the XF and XJ continuing to sell steadily, the brand as a whole will likely benefit.
Partly through Tata's influence, the brand is likely to expand into new markets like China and India as well. The sales figures that are likely to come through the brand simply being widely available in such populated markets will provide a significant boost.
While there's no denying that the numbers are ambitious, at this stage it'd take a brave individual to bet against the brand achieving them.
