Rolls-Royce today officially announced the opening of their new showroom in Shenyang, the capital city of Liaoning Province, China. The 1,200 square meters space is the sixteenth showroom in the country and takes the position of world’s largest.
The new showroom with two floors can hold up to five models at anyone time and features a bespoke personalisation service where customers can choose different materials and modifications for their cars. The Shenyang opening forms part of sustainable growth plans for the British carmaker in China.
Henrik Wilhelmsmeyer, Regional Director, Rolls-Royce Motor Cars Mainland China, said: "Rolls-Royce Motor Cars holds a remarkable 108 year legacy. This year in particular is very special, marking the 10th anniversary of the renaissance of the historic marque at the new Home of Rolls-Royce in Goodwood, England. We are delighted to celebrate such a milestone moment with the opening of the world’s largest showroom in the capital city of Shenyang in partnership with Shenyang Hong Lu Ming Zun. This development provides discerning individuals in the region direct access to the world’s pinnacle super-luxury marque."
