Porsche has officially chosen 26-year-old tennis player Maria Sharapova as brand ambassador.
The cooperation is initially signed for three years and involves a global communications campaign which will kick off this week. The Russian superstar is already very familiar with the German carmaker as last year at the Porsche Tennis Grand Prix in Stuttgart, she not only took home prize money, but also a white 911 Carrera S Cabriolet.
In the introduction of the partnership, Porsche CEO Matthias Mueller commented, "Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars. Maria is the perfect choice. Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation."
Sharapova also declared during her presentation in Stuttgart "I have had the privilege to be associated with some of the best brands in the world, but now to be partners with Porsche is such an amazing honor."
