South Korean carmaker Kia has just unveiled the Superman-themed Optima Hybrid at the 2013 Chicago Auto Show.
Inspired by the Justice League comic book series, the Optima was jointly developed with DC Entertainment and Super Street magazine. It features a two-tone exterior with a Superman logo on the hood, closed air intakes and widened fenders. There's also an adjustable suspension system, a trunk-mounted spoiler and unique alloy wheels.
Inside the cabin, we can see a Superman-inspired steering wheel and two-tone leather seats.
"As the most recognized Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain," said Michael Sprague, executive vice president, marketing and communications, KMA. "Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause. To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes’ campaign."
The car was built in support of DC Entertainment's campaign "We Can Be Heroes", which helps to women, children and families that have been affected by drought and famine in the Horn of Africa.
Inspired by the Justice League comic book series, the Optima was jointly developed with DC Entertainment and Super Street magazine. It features a two-tone exterior with a Superman logo on the hood, closed air intakes and widened fenders. There's also an adjustable suspension system, a trunk-mounted spoiler and unique alloy wheels.
Inside the cabin, we can see a Superman-inspired steering wheel and two-tone leather seats.
"As the most recognized Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain," said Michael Sprague, executive vice president, marketing and communications, KMA. "Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause. To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes’ campaign."
The car was built in support of DC Entertainment's campaign "We Can Be Heroes", which helps to women, children and families that have been affected by drought and famine in the Horn of Africa.
