After last week's teaser, Hyundai has officially revealed the HCD-14 Genesis Concept at the 2013 Detroit Auto Show. It is designed to preview the next-gen Genesis and features a 4-door coupe design.
"We instilled HCD-14 Genesis with a premium-sport 4-door coupe road presence," said chief designer of Hyundai Design North America Christopher Chapman. "Its sleek and lightweight silhouette does not punish the wind, but uses fluidic precision with dramatic surfacing that conveys natural restraint. Inside, a driver-centric cockpit prioritizes dramatic sculpture over infotainment button overload. Laminated and milled-wood detailing delivers a fresh, topographical map-like visual interest throughout the cabin-length center console."
Under the hood, the concept is powered by a 5.0-liter Tau V8 engine that features direct injection and dual continuously variable valve timing. Power is sent to the rear wheels via an 8-speed automatic gearbox.
"We’ve departed from industry convention in many of our premium product, marketing, sales and service approaches, and it’s worked out pretty well, with Genesis and Equus now delivering a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry," said John Krafcik, president and CEO, Hyundai Motor America. "This success paves the way for a new generation of rear-wheel drive premium products. HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology."
