Rolls-Royce has recently chosen Sao Paulo, Brazil’s largest city, to open its first showroom in Latin America, located in the Avenida Cidade Jardim. The dealership is operated by the Via Italia Group, Rolls-Royce’s appointed dealer in Brazil.
According to the British carmaker, the 5,400 square meter showroom in Sao Paulo features its standard Customer Lounge, which includes bespoke-designed furniture and cabinetry as well as leather, wood, surface finish and carpet samples from the Home of Rolls-Royce at Goodwood, England and examples of the Company’s renowned Bespoke program. All Phantom and Ghost family models will be available for customer order.
"I am delighted to announce the opening of our first showroom in Latin America, and particularly in this modern and luxurious city. The region has seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products," said Torsten Muller-Otvos, Chief Executive, Rolls-Royce Motor Cars.
The occasion was marked by a cocktail party attended by customers and local VIPs, hosted by Carlos Ferreirinha, the leading Brazilian expert in luxury. The evening’s entertainment was provided by Tony Gordon, considered to be one of the biggest names in Brazilian soul music.
