According to a 2012 study made by Interbrand, the world’s largest brand consulting agency, Kia Motors enters the exclusive list of the "Top 100 Best Global Brands", making the top 100 for the first time ever.
Kia’s brand is currently valued at $4.1 billion which firmly sets the Korean carmaker at 87th place on the list. This is a 50% increase from last year’s estimated brand value and far exceeds the average automotive brand value growth rate of 11%.
The strong increase in Kia’s brand value closely mirrors the company’s recent surge in global sales, which have posted three consecutive double-digit year-on-year gains to cement Kia’s position as the world’s fastest growing major automotive brand. Over this three year period (2008-2011), Kia’s annual global sales have grown by 81% to nearly 2.5 million units.
"Entering the ‘Top 100 Best Global Brands’ validates Kia’s commitment to continuously provide exciting and inspiring brand experiences. And it’s amazing to see what we can accomplish by staying true to who we are – a young and dynamic challenger that goes beyond expectations," said Claire Chai, Vice President of Kia Motors Corporation Marketing Division.
