Juventus Football Club, Italy's new champion, has recently revealed its new away strip jersey featuring the Jeep brand logo. This is the result of the sponsorship assignment signed in April between Fiat SpA and Juventus Football Club SpA.
Currently, both the Fiat Group and Juventus FC are owned by the Agnelli family and this is considered a beneficial prudent step for both the Detroit carmaker and the Italian club.
According to the assignment, Jeep will be the primary sponsor of the Bianconeri soccer team in the national and international events during next three seasons. Besides, the North America carmaker is also planning a series of activities that will involve the Juventus fans, including test-drives, contests and outdoor activities related to the world of sports.
Currently, both the Fiat Group and Juventus FC are owned by the Agnelli family and this is considered a beneficial prudent step for both the Detroit carmaker and the Italian club.
According to the assignment, Jeep will be the primary sponsor of the Bianconeri soccer team in the national and international events during next three seasons. Besides, the North America carmaker is also planning a series of activities that will involve the Juventus fans, including test-drives, contests and outdoor activities related to the world of sports.
