BMW and Brilliance plan new EV brand for China
Approved by:
Bich Nga
Updated:
December 9, 2011
According to a recent report, BMW will launch a new EV brand in China with local partner Brilliance Automobile.
The new brand will be different than the previously announced i sub-brand. There's no infomation about the future EV models for China, but BMW and Brilliance has announced a plug-in hybrid 5-series concept at last year's Shanghai auto show.
Speaking with Automotive News Europe, BMW head of sales and marketing Ian Robertson said "I think there will be a requirement of globalization of a Chinese brand. What's happening is that we're all encouraged to have more brands with a new technology element to it. If that technology is proven to be successful, then there's an opportunity for that brand to grow and prosper."
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