Ferrari Achieved Profits and Record Sales

Ferrari's board met to discuss the financial issues of the first half of 2011. And they achieved its best ever profit and sales in its 82-year long history.

In the first half of 2011, net profit reached €91.8 million ($130.9 million), up 23.5% over the same period last year. Total revenues rose by 19.6% to €1,080 million (over $1.5 billion), while sales rose by 11.8% with 3,577 cars, including track racers like the 458 Challenge and special editions such as the SA Aperta, but not including the brand-new FF.

“If the trend for the first six months continues at these levels in the second half of the year, 2011 will be remembered as one of the best in Ferrari’s history,” said Luca di Montezemolo, Ferrari’s Chairman. “We also recently began deliveries of the new FF and we’re taking our first orders from India."

Currently, North America remains Ferrari’s number one market, with 939 cars, up 23.2% over 2010. With 378 cars, the main Asian market - China, Hong Kong and Taiwan - has surpassed Germany (where sales remained the same at 337 cars).

However, cars aren’t Ferrari’s sole source of income. Retail sales of Ferrari-branded products rose by 46% from the opening of new Ferrari Stores all over the world. The highest-ranking store is in Abu Dhabi’s Ferrari World theme park, which has already been visited by 600,000 visitors.

[Via Carscoop]