The campaign as well as fashion designer for Fiat 500 was imagined by Frida Giannini - Gucci's creative director. Fiat 500 by Gucci was unveiled at the 2011 Geneva Motor Show to celebrate both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary.
The car was sold in Italian market on on April 1 with a base price of €17,000, equivalent $24,200. Beside, it will be sold across Europe in July and worldwide by the end of the year.
Fiat 500 by Gucci has two color options: black exterior with shiny chrome details, and a two-tone black or white interior, or with a white exterior shade with satin chrome details, and an ivory and black interior. Gucci’s pin stripes in the windows as well as 16-inch alloy wheels create sharp differences.
Fiat 500 by Gucci has two color options: black exterior with shiny chrome details, and a two-tone black or white interior, or with a white exterior shade with satin chrome details, and an ivory and black interior. Gucci’s pin stripes in the windows as well as 16-inch alloy wheels create sharp differences.
