Volvo Concept Universe - Luxury Sedan from Sweden

Instead of New York Auto Show, Volvo Concept Universe has chosen Shanghai city of China to launch. 

According to the description of Volvo, the Concept Universe is a luxury car for the Chinese market in particular and the world in general. The concept is a large, luxurious sedan with a new human-centric design language that honors the beautiful lines of classic Volvo models.


“The Concept Universe offers the world a sneak preview of what people can expect from our next top-of-the-line sedan”, Stefan Jacoby, President and CEO of Volvo Car Corporation, praised the new product.

Volvo Concept Universe has been designed as a sedan with a coupe-like roofline. Thus, the production version of the Concept Universe will become formidable competitors of Mercedes-Benz CLS, Porsche Panamera and Audi A7.


“Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time,” says Peter Horbury, Vice President Design of Volvo. “We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication.”


“Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models,” Jacoby added. 


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