Lincoln - The Most Trusted Brand
Approved by:
Tan Dung
Updated:
March 22, 2011
This is the result by JD Power and Associates (the service company specializing in global marketing information) made after conducting an extensive survey.
In a survey of vehicle reliability in 2011 by JD Power and Associates conducted, Lincoln defeated position that Porsche had previously won.
Survey by JD Power and Associates conducted annually since 1990 up now. In this latest study, JD Power and Associates released the results based on responses from nearly 44,000 who owns the car life 2008.
Survey listed 202 different issues related to eight main items such as engines, gearboxes, seats and exterior. Ranking of brands will be decided based on the number of errors of 100 cars.
In survey this year, five leading position are Lincoln (101 errors per 100 cars), the lowest rate compared with 33 brands remaining, Lexus (109 errors per 100 cars), Jaguar (112 errors per 100 cars), Porsche (114 errors per 100 cars) and Toyota (122 errors per 100 cars).
The untrusted brands including Chryser (202 errors per 100 cars), Dodge (206 errors per 100 cars), Land Rover (212 errors per 100 cars), Jeep (214 errors per 100 cars) and MINI (221 errors per 100 cars).
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