In the list of 100 leading global brand in 2010, three leading position is still Coca-Cola, IBM and Microsoft.
In the field of automobiles - motorcycles, although Toyota is still leading but ranked only 11th (ranked 8th in 2009). Meanwhile, Lexus, luxury car brand of Toyota Group, was not named in the list.
Most brand cars have value increase compared to 2009, except, Toyota witnessed decline 16% of brand value.
Ranking Brand Made Brand value($million) Value change
- 11 Toyota Japan 26,192 -16%
- 12 Mercedes Germany 25,179 6%
- 15 BMW Germany 22,322 3%
- 20 Honda Japan 18,506 4%
- 50 Ford U.S. 7,195 3%
- 53 VW Germany 6,892 6%
- 63 Audi Germany 5,461 9%
- 65 Hyundai Korea 5,033 9%
- 72 Porsche Germany 4,404 4%
- 91 Ferrari Italy 3,562 1%
